Dave Savoy
VP Marketing — B2B SaaS and professional services. Hybrid GTM (sales-led plus digital). Brand, product, growth, and lifecycle.
I build predictable pipeline and expansion engines with crisp positioning, conversion-focused web experiences, disciplined unit economics, and tight alignment with Sales and RevOps.
$5M → $15M
Marketing-driven ARR growth (multi-brand B2B portfolio)
Under $1M → $30M+
Marketing-driven revenue scaled (SaaS-enabled services)
Enterprise B2B
Full-funnel programs blending brand and performance measurement
What I do
- Hybrid GTM strategy: brand + product + performance aligned to pipeline and expansion
- Demand generation: paid, SEO, content, partnerships, webinars, ABM and segmentation
- Website conversion: messaging, UX, and funnel experiments (CRO as a product discipline)
- Lifecycle and retention: journey programs, personalization, NRR levers
- Ops and measurement: attribution, Salesforce governance, dashboards, closed-loop reporting
- Leadership: scale teams, operating cadence, strong partnership with Sales and RevOps
Featured work
I publish anonymized case studies and operator notes. Details are generalized to protect confidential business information.
Portfolio repositioning and packaging
Unified a fragmented portfolio into a clearer GTM engine and improved conversion and pipeline quality.
Appointment-first conversion model
Rebuilt funnel to trade vanity volume for qualified pipeline and better unit economics.
Operator Notes (interviews)
Weekly notes from conversations with senior B2B operators on what is working right now.
Quick links
Disclosure: Case studies and examples are anonymized and/or generalized to protect confidential business information. Metrics are directional and represent outcomes I led or materially contributed to within cross-functional teams.