Operator Notes
I interview senior B2B marketing and GTM leaders and publish short notes on what is working right now. The goal is practical patterns: positioning, hybrid pipeline, lifecycle expansion, measurement, and operating cadence.
Want to be included?
If you are a VP or Head of Marketing (or adjacent GTM leader) in B2B SaaS or services and want to swap notes, I would love to connect. Interviews are 20–30 minutes and can be attributed or anonymous.
Topics I am exploring
- Hybrid GTM: where brand, product, and demand intersect
- Lifecycle: activation, retention, expansion levers
- Pipeline quality: ICP, segmentation, scoring
- Positioning and messaging that improves conversion
- Measurement: attribution you can actually run a business on
- AI: practical use cases that create leverage (not theater)
Format
- 20–30 minute conversation
- I write a short summary with 3 themes, 1 contrarian take, and 1 tactical idea
- You can review for accuracy if you want attribution, or we keep it anonymized
Latest Operator Notes
As posts publish, I will link them here. In the meantime, you can also browse the label feed.
Note: Interview notes may be anonymized to protect confidential information.