Content Marketing All-Stars Q&A: Dave Savoy of Farmers Insurance
Thanks to the team over Native AI for their write up of an interview I gave a couple of weeks ago. The interview ranged from a deep-dive into Digital and Content marketing at Farmers Life to the role content and digital in particular plays in our overall marketing portfolio. Here are just a few of the discussion highlights: On the importance of digital content I’m focused on using digital channels to increase our sales within our existing households also to acquire new customers. It plays a huge role for us. That means digital content is an especially key area for the life insurance team to focus on, because it’s a cost-effective way to connect with customers. We have articles in a section called Inner Circle , which we are in the process of transitioning into more of a blog. There’s written content on our product pages and explanatory videos, which we’re trying to do more of. And we have interactive assets such as calculators. We try to match the ...